FÁTIMA SCOFIELD
AUTUMN WINTER CAMPAIGN
Fátima Scofield is a traditional fashion designer from Brazil who carefully designs with handmade techniques. With her expertise and a keen eye, Fátima Scofield masters a unique curation of fabrics and materials for each collection. Combining authorial prints design and manual techniques results in an exclusive and limited production for each season.
I've been working closely together with Fátima to develop communication strategies, campaign names, visuals, and tone of voice.
The inspiration for the 2018’s Autumn-Winter campaign was found in the abundant floral prints that permitted us to dream of an imaginary garden. The editorial campaign was designed with digital collages to intensify the mysticism of this garden. Natural elements and clothes mix in, sharing similarities, and mimicking each other.
Design and Art Direction Laura Scofield
Collaboration Júlia Gutierrez
Photography Márcio Rodrigues
Styling Rodrigo Pollack
Collaboration Júlia Gutierrez
Photography Márcio Rodrigues
Styling Rodrigo Pollack
