Editorial Design for my thesis research
Special thanks: Leo Freitas and Diego Belo
This research investigates the AK-47 branding project, the most abundant assault rifle in the world. The brand’s strategy envisions a new approach to its products in a contradictory manner, in which war presents itself as a path towards liberty. The ‘Protecting Peace’ argument affirms that the AK-47 enables people to defend their rights and live in peace. The discourse follows through contemporary situations (distinct and analogous) seeking to promote reflections on the discursive uses of branding and design in the present day. Through a survey of subjects that are a part of the universe of the empirical object, the repertoire allows for a multidimensional and complex dialogue in the present paper. Thus, the present research dismisses the simplifying Manichaeisms which usually permeate such questions. Focusing on the importance of understanding the meanings of the AK-47, based on the design of its new brand, the project developed towards the argument that, among the uses undertaken by an artifact of war, peace may coexist.
Honorable Mention in the 32nd Brazilian House Museum Design Award 2018
