Açaí da Porta Amarela (Yellow Door Açaí) is an artisanal açaí made in Rio from a traditional Pará recipe.
Açai marketing across Brazil is overwhelmed with graphics and visual clutter that blends all the brands together.
When designing a new brand system for Acai da Porta Amarela we embraced the simplicity of their receipes to change the status quo. Minimal graphic elements and a subtle palette reflect the identity of the brands origins and its craftsmanship.
The refresh kept the yellow door as the main brand element but evolved to include a simple gesture: the door is now open, which invites us in.
The packaging system is modern and minimal. The pastel hues vary according to each one of the 5 flavors available: Iaçã, Firma, Didó, Diva and Égua.
It was a challenge to work on this project over the summer and not crave this amazing product every single day.
